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Bloomberg
Supporters of tighter restrictions on guns are deploying a new tactic: pressing companies such as Wyndham Worldwide Corp. (WYN) and Hertz Global Holdings Inc. (HTZ) to stop giving discounts to members of the National Rifle Association.Organizations with ties to Moveon.org, an antiwar advocacy group that backed President Barack Obama’s re-election, want to shrink the NRA’s membership by eliminating an incentive to join -- cheaper hotel rooms and car rentals.
That would diminish the gun lobby’s clout as it tries to block congressional legislation in the aftermath of the December shootings at an elementary school in Newtown, Connecticut, the advocacy groups reason.
“The NRA takes those members and translates that into power in Washington,” said Kaytee Riek, who is managing the campaign for the New York-based group SumOfUs. “The companies leaving” the discount programs “will pressure the NRA.”