Gen Z is suddenly obsessed with Snoopy — and not just because he's cute
NPR
It's Snoopy's world, and Gen Z is just living in it – apparently.
The anthropomorphic, imaginative beagle made his Peanuts comic strip debut in October 1950. More than half a century later he's winning over yet another generation of fans, with the TikTok views and sold-out store shelves to prove it.
Take, for example, Puffer Jacket Snoopy: a plushie wearing a striped hat and blue coat, just like the one that hand-drawn Snoopy started rocking in 1984.
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Menta said the official Snoopy TikTok account saw a 223.8% increase in engagements between the second and third quarter of this year. During that time it gained 198,000 new followers, which she called "the highest growth the account has ever seen."
Similarly, Gina Huntsinger, director of the Charles M. Schulz Museum and Research Center in Santa Rosa, Calif., told NPR that its Instagram reach has been up over 200% in the last 30 days, with engagement highest among 18- to 24-year-olds.
